Shirt sponsorship fees in football have skyrocketed. Brands across all industries are paying more and more to appear on the front of the shirts of some of the world’s biggest clubs, putting themselves in front of millions of people.
Based on publicly reported and widely cited estimates, our team Odds Monkey Ordered the largest shirt sponsorship deal in football history.
T-Mobile – Bayern Munich – €50 million per year
We open the tournament with German giants Bayern Munich, who have long been one of the most commercially savvy clubs in world football. Their deal with T-Mobile is a landmark moment in European football sponsorship, proving that clubs outside England can secure significant funding from the world’s biggest brands.
Jeep – Juventus – €51 million per year
Juventus and Jeep. Two iconic brands, a lucrative partnership. The Italian giant’s partnership with the American car brand has become one of the most famous shirt sponsors in the world, worth 51 million euros per year. Jeep first appeared on the kit in 2012 and has been Juventus’ front-of-shirt sponsor for more than a decade, with the pair reuniting after a brief one-season hiatus in a deal that runs until June 2028.
Standard Chartered Bank – Liverpool – €53.5 million per annum
Liverpool’s long-standing partnership with Standard Chartered has been one of the Premier League’s most enduring sponsors, and when you take in €53 million a year, it’s easy to see why both parties are happy to renew. As the Reds develop into a truly global force under Jurgen Klopp and now Arne Slott, Chartered’s investment is looking increasingly wise.
Fly Emirates – Arsenal – €58 million per year
Arsenal fans may have mixed feelings about some of the decisions made by the board over the years, but you can’t deny the business side of things. Their contract with Emirates brings in €58 million per season and the Emirates name is plastered on their stadium.
Qatar Airways – PSG – €65 million per year
Paris Saint-Germain’s rise to the top of world football has been entirely funded by Qatari funds, so it’s no surprise that their jerseys feature the Qatar Airways logo, worth €65 million a year. The deal is both pure sponsorship and global brand exposure. Paris Saint-Germain has become one of the most famous clubs in the world, and Qatar is not far behind.
Snapdragon – Manchester United – €68.66 million per year
Manchester United may be going through a tough time of late, but off the pitch they remain one of the most commercially powerful clubs in world football. Their switch to Qualcomm-owned semiconductor company Snapdragon as their main shirt sponsor has raised some eyebrows, but at nearly €69 million per year, United’s pull in the global market is clearly still elite.
Spotify – Barcelona – 70 million euros per year
Only Barcelona could turn shirt sponsorship into a cultural moment. Their partnership with Spotify is one of the most creative in football history, with the streaming giant regularly replacing the logo on the front of the shirt with artist branding to coincide with major music events. At €70 million per year, it’s one of the biggest deals in the sport, and the fact that it comes with a real creative partnership makes it also arguably the most interesting deal on this list.
Fly Emirates – Real Madrid – 70 million euros per year
Real Madrid and Emirates have been synonymous for more than a decade, with Real Madrid having one of the most recognizable jerseys on the planet, partly due to its iconic blue and white logo. The deal matches Barcelona’s €70 million per year and reflects Real Madrid’s status as one of the most watched football clubs in the world. With the transformation of the Santiago Bernabeu now complete, cementing its status as one of the most spectacular stadiums on the planet, the global brand is only moving in one direction.
HP – Real Madrid – €70 million per year
Real Madrid appear twice in our top three, which tells you everything you need to know about its commercial appeal. Their agreement with Hewlett Packard Enterprise is comparable in value to that of Emirates and forms part of a wider partnership beyond just the jerseys. When you become the most successful club in the history of the Champions League, the biggest companies in the world will always come to you and Real Madrid will always respond.
Eithad Airways – Manchester City – €79 million per year
Manchester City tops the list with a contract of €79 million per year with Etihad Airways, the most eye-catching figure in world football. The Abu Dhabi-backed club and the national airline of the United Arab Emirates have formed one of the widest partnerships in the sport. The Etihad name is emblazoned on the shirts, on the stadium, on the training pitch and elsewhere in east Manchester.
PakarPBN
A Private Blog Network (PBN) is a collection of websites that are controlled by a single individual or organization and used primarily to build backlinks to a “money site” in order to influence its ranking in search engines such as Google. The core idea behind a PBN is based on the importance of backlinks in Google’s ranking algorithm. Since Google views backlinks as signals of authority and trust, some website owners attempt to artificially create these signals through a controlled network of sites.
In a typical PBN setup, the owner acquires expired or aged domains that already have existing authority, backlinks, and history. These domains are rebuilt with new content and hosted separately, often using different IP addresses, hosting providers, themes, and ownership details to make them appear unrelated. Within the content published on these sites, links are strategically placed that point to the main website the owner wants to rank higher. By doing this, the owner attempts to pass link equity (also known as “link juice”) from the PBN sites to the target website.
The purpose of a PBN is to give the impression that the target website is naturally earning links from multiple independent sources. If done effectively, this can temporarily improve keyword rankings, increase organic visibility, and drive more traffic from search results.
